- Black Friday 2026 in Romania takes place on various dates, the main one being Friday, November 6th.
- Some shops will follow the US dates for Black Friday, starting their sales as late as November 27th, but most start way sooner.
- The most important shops to watch during Black Friday sales are eMag, Vexio, MatHaus, Answear, and Notino, but also Amazon.de (affiliate link) which offers free shipping to Romania on orders over 45 Euros.
Romania ran its first Black Friday event in 2011, and it was a surprising, massive hit, making it a recurring event that more and more retailers now participate in.
Today, it is the biggest shopping day in the country, with stores competing for customers by offering amazing discounts and achieving record sales each year.
In this article, I want to tell you a few important things about Black Friday in Romania – including its 2026 date (as it is usually celebrated way before the official date in the US), as well as important stores to keep an eye on and other details.
When is Black Friday Taking Place in Romania?
The main Black Friday event in Romania takes place on Friday, November 6th.
I say “main” because shops have different approaches to the celebrations – some try to celebrate it sooner to get more sales, while others choose different dates to dodge competition or stay true to the US root.
For example, many retailers in Romania have a “Summer Black Friday” and even a “Spring Black Friday,” with others celebrating the fall/autumn one as early as October.
Best shops to keep an eye on during Black Friday 2026 in Romania
With Black Friday becoming such an important day in Romania, it’s safe to say that all major retailers and stores will offer at least some discounts. So if you have a favorite (or more), it’s worth finding out when it will celebrate it.
If you don’t have a favorite, here are the main ones in Romania that I recommend for various areas:
1. eMAG – best place for Black Friday 2026 deals in Romania
eMAG is basically the Amazon of Romania – the biggest online store in the country. This is the place where you will find the most amazing discounts during Black Friday.
If it’s just one place you can visit to shop for discounts, it’s this one. They are one of the few who offer amazing deals, and they stick to a one-day format – which is on November 6th.
Check out eMAG here, make sure to create an account in advance if you don’t have one and also consider placing a few products you’re interested in on your wish list, to be able to quickly take advantage of any potential discounts.
2. Amazon.de
Surprised to see Amazon listed here? I am actually talking about the Germany version of the website, one that I started using more and more often because – believe it or not – some products are cheaper there than in Romania.
I also ran a comparison on how cheap Romania is compared to other EU countries, and I recommend reading that report as it will probably surprise you.
Back to Amazon, they offer free shipping for orders over 45 Euros, have a huge catalog and, as I said, you will often find cheaper products than in Romania. Crazy!
So it’s definitely worth looking at Amazon.de (affiliate link) – both for Black Friday discounts, and general shopping.
3. Answear – best fashion offers during Black Friday 2026 in Romania
This is one of the biggest (if not the biggest) online fashion store in Romania and it usually has amazing discounts during Black Friday.
What makes it even better is the fact that it has thousands of products available, so it’s impossible not to find something new and beautiful to refresh your wardrobe.
This year, they advertise discounts of up to 80%, so it’s a place to keep an eye on for sure.
3. Notino – best beauty products on offer during Black Friday 2026
If you’re looking for a new perfume (or more), this is the place to visit. Tons of options when it comes to beauty-related products (so not just perfumes) and great discounts to be had.
I see that they still have Black Friday discounts and offers, including free transport.
4. Vexio – great alternative for IT & Appliances
While eMAG usually has a better offer in terms of discounts, it doesn’t hurt to do some hunting for special deals, if you have the time.
If that’s the case, Vexio is a great choice and can sometimes have very good discounts on a huge variety of products. The only drawback is that in some cases, shipping takes a bit longer (as they don’t always ship from their own deposit).
Other important online stores with Black Friday offers in Romania
Apart from the biggest and the best options listed above, there are more shops that you should check out if you have more time on your hand (or want a wider variety of products):
- Noriel – plenty of books, toys and other items for kids.
- Otter – mostly shoes, but also accessories.
- Dr. Max – online pharmacy.
- Fashion Days – clothing & fashion, great alternative to Answear.
- Libris – huge online bookstore, also offering various books in English.
- Mathaus – Perfect place to check out if you’re planning to get a renovation project started.
Apart from these, expect all brick and mortar supermarkets like Carrefour, Auchan, Kaufland and so on to have various Black Friday deals available for in-person shopping, but usually with lower discounts spread over a month or a couple of weeks.
Now would also be a great time to check out the food prices in Romania, in case you don’t know them, or check out some apartments for rent in Romania, to see how far your money can go.
Why is Black Friday celebrated early in Romania?
Initially, Romania’s Black Friday discounts madness was celebrated as the same time as Black Friday in the US.
However, one year, one of the online shops had the idea to start Black Friday early, in order to gain an advantage over those who were waiting for the “real deal” to happen.
As a result, more and more advertisers started to embrace this – and it seems to be the norm for Romania’s main Black Friday event to take place at least 1 week before the official date in the US.
However, there are some hilarious “Black Friday” offers throughout the year: not only that some shops start offering “Black Friday” discounts that last a weekend up to a month, but some celebrate a Spring Black Friday, Summer Black Friday and so on… so no real connection to the actual, historic meaning of the celebration.
Still, none of these big discount days matches the one in November, which remains the most important shopping day in the country.
Final words
If you happen to be in Romania in November and you want to take advantage of some hot deals, you’ll be able to do so before most people in the world, as Black Friday in Romania is celebrated early.
Most stores (especially the online ones) have at least some discounts, with the ones I listed above usually offering the best both in terms of discounted prices, but also actual prices offered.
Are you planning to take advantage of the Black Friday Romania sales this year?
I am a journalist and local expert who has been documenting life in Romania since 2013. Based in Constanta (after living in Bucharest and Drobeta Turnu Severin), I provide up-to-date, on-the-ground advice for expats and travelers. My articles are based on real life experiences and plenty of research – from paying Romanian bills to exploring the wild “Rawmania” countryside.