- Black Friday 2025 in Romania takes place on Friday, November 7th.
- Some shops will follow the US dates for Black Friday, starting their sales as late as November 28th, but most start way sooner.
- The most important shops to keep an eye on during the Black Friday sales are eMag, Flanco, Answear or Notino.
Romania ran its first Black Friday event back in 2011 and it was a surprising, massive hit back then, making it a recurring event that more and more retailers are becoming part of.
Today, it is the biggest shopping day in the country, with stores competing for customers by offering amazing discounts and achieving record sales each year.
In this article, I want to tell you a few important things about Black Friday in Romania – including its 2025 date (as it is usually celebrated way before the official date in the US), as well as important stores to keep an eye on.
When is Black Friday Taking Place in Romania?
The main Black Friday event takes place on Friday, November 7th, 2025 in Romania.
I say “main,” because shops have different approaches to the celebrations – some try to celebrate it sooner in order to get more sales, while others remain true to the US roots.
For example, Altex, an important Romanian electronics retailer, already ran its Black Friday campaign for 2025 in… late August!
Best shops to keep an eye on during Black Friday 2025 in Romania
With Black Friday becoming such an important day in Romania since its inception in 2011, it’s safe to say that all major retailers and stores will offer some sort of discounts during Black Friday. So if you have a favorite one, it’s worth checking them out on this day (as early as possible, especially for online shopping).
However, since you can’t (and shouldn’t) keep an eye on hundreds of stores, here are the biggest, which usually have the best offers and discounts:
1. eMAG – best place for Black Friday 2025 deals in Romania
eMAG is basically the Amazon of Romania – the biggest online store in the country. This is the place where you will find the most amazing discounts during Black Friday.
If it’s just one place you can visit to shop for discounts, it’s this one. They are one of the few who offer amazing deals, and they stick to a one-day format – which is on November 8th.
Check out eMAG here, make sure to create an account in advance if you don’t have one and also consider placing a few products you’re interested in on your wish list, to be able to quickly take advantage of any potential discounts.
2. Answear – best fashion offers during Black Friday 2025 in Romania
This is one of the biggest (if not the biggest) online fashion store in Romania and it usually has amazing discounts during Black Friday.
What makes it even better is the fact that it has thousands of products available, so it’s impossible not to find something new and beautiful to refresh your wardrobe.
This year, they advertise discounts of up to 80%, so it’s a place to keep an eye on for sure.
3. Notino – best beauty products on offer during Black Friday 2025
If you’re looking for a new perfume (or more), this is the place to visit. Tons of options when it comes to beauty-related products (so not just perfumes) and great discounts to be had.
I see that they still have Black Friday discounts and offers, including free transport.
4. Flanco – great alternative for IT & Appliances
While eMAG usually has a better offer in terms of discounts, it doesn’t hurt to do some hunting for special deals, if you have the time.
If that’s the case, Flanco is a great choice – this is actually the place where I buy most (if not all) of the appliances I own, as well as the first place I check when I need a new phone, laptop or peripheral.
Other important online stores with Black Friday offers in Romania
Apart from the biggest and the best options listed above, there are more shops that you should check out if you have more time on your hand (or want a wider variety of products):
- Noriel – plenty of books, toys and other items for kids.
- Otter – mostly shoes, but also accessories.
- Dr. Max – online pharmacy.
- Fashion Days – clothing & fashion, great alternative to Answear.
- Libris – huge online bookstore, also offering various books in English.
- Mathaus – Perfect place to check out if you’re planning to get a renovation project started.
Apart from these, expect all brick and mortar supermarkets like Carrefour, Auchan, Kaufland and so on to have various Black Friday deals available for in-person shopping, but usually with lower discounts spread over a month or a couple of weeks.
Now would also be a great time to check out the food prices in Romania, in case you don’t know them, or check out some apartments for rent in Romania, to see how far your money can go.
Why is Black Friday celebrated early in Romania?
Initially, Romania’s Black Friday discounts madness was celebrated as the same time as Black Friday in the US.
However, one year, one of the online shops had the idea to start Black Friday early, in order to gain an advantage over those who were waiting for the “real deal” to happen.
As a result, more and more advertisers started to embrace this – and it seems to be the norm for Romania’s main Black Friday event to take place at least 1 week before the official date in the US.
However, there are some hilarious “Black Friday” offers throughout the year: not only that some shops start offering “Black Friday” discounts that last a weekend up to a month, but some celebrate a Spring Black Friday, Summer Black Friday and so on… so no real connection to the actual, historic meaning of the celebration.
Still, none of these big discount days matches the one in November, which remains the most important shopping day in the country.
Final words
If you happen to be in Romania in November and you want to take advantage of some hot deals, you’ll be able to do so before most people in the world, as Black Friday in Romania is celebrated early.
Most stores (especially the online ones) have at least some discounts, with the ones I listed above usually offering the best both in terms of discounted prices, but also actual prices offered.
Are you planning to take advantage of the Black Friday Romania sales this year?
Having lived in Romania for over 4 decades, I am here to tell you everything about this beautiful country. I hold a bachelor’s degree in Journalism, I love traveling and I’ve been writing about Romania since 2013. Currently living in Constanta.